How many colors can a person count? How many can a human eye even see? And perhaps more important, how many can the brain comprehend? A few dozen? Hundreds? A thousand? A million? A billion? And even if we as humans can't, what if we could? While working on a campaign for Samsung's new QLED...
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Advertising & Agency Daily
June 06, 2017
Your overview of the agency world
It was filmed in Paris, the City of Light
By Marty Swant
How many colors can a person count? How many can a human eye even see? And perhaps more important, how many can the brain comprehend? A few dozen? Hundreds? A thousand? A million? A billion? And even if we as humans can't, what if we could? While working on a campaign for Samsung's new QLED...
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Don't forget your sunscreen
By Angela Natividad
Promoted Content by 4INFO
Identity mapping and people-based marketing
Break free for the summer
By Angela Natividad
Is comedy appropriate after the emissions scandal?
By Tim Nudd
Menno Kluin brings more than a decade of experience
By Patrick Coffee
Digital-first agency 360i has hired Menno Kluin as its new chief creative officer. The Dentsu Aegis network confirmed the news in a blog post Monday evening approximately two weeks after Kluin announced that he would resign from his previous job as executive creative director at the New York offices of Deutsch. "[Menno has] been widely...
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Ogilvy gets into artful algorithmic packaging
By Tim Nudd
Nutella, the hazelnut spread, has always been a fun brand (when it's not sending its biggest fan cease and desist letters). Now, via Italy, comes a fun stunt, in which the uniqueness of the product is reflected in the packaging. Ogilvy & Mather used a special algorithm--much as Diet Coke did last year, and Absolut...
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Get on the 'Pride Train' and #SashayAway
By Patrick Coffee
The world's most famous New Yorker has declined to recognize Pride Month this year. But thanks to a few enterprising advertising creatives, the city's subway system is more fabulous than ever. On the last day of May, President Trump issued proclamations naming June as everything from African-American Music Appreciation Month to National Homeowners Month. But...
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Look for the cameos in slapstick WWDC video
By Angela Natividad
Remember life before apps? Sure, it was liveable. But it was also a time when we owned paper maps, knew phone numbers and recognized the dating potential of next-door neighbors. What would happen if all the apps in our current app-run world suddenly just ... blipped out? That's exactly what Apple imagines in "Appocalypse," a...
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But even snowflakes are all white
By Gabriel Beltrone
Shopping with eBay doesn't just get you an item shipped in a cardboard box. It gets you an item shipped in a cardboard box sealed with colorful tape. A new 60-second ad for the site makes a plea to individualism, featuring a range of consumers--black and white, male and female, young and old--pursuing a variety...
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Planets align in DDB Berlin spot
By David Gianatasio
DDB Berlin's stunning new ad for Sony Bravia is ultimately a lot more down to earth than it initially appears. Our story begins with a father and son driving across a desolate lunar-type landscape to attend a mysterious gathering in the middle of nowhere. Slowly, majestically, planet Earth peeks above the horizon, its deep, dramatic...
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