How Ralph Lauren's 'phygital' boot sale in Fortnite shows benefits — and limits — of virtual commerce To marketers at Ralph Lauren, this week’s so-called “phygital” boot release represents an unprecedented mix between the brand’s virtual and physical options. Additional coverage: Other things to know about - Join us at the Digiday Media Buying Summit from October 3-5 in Naples, where we'll bring together media buying leaders for three days of insights and networking. Don't miss this opportunity to connect one-on-one with execs from Dentsu, Publicis, MediaCom and more.
- As advertisers realize the majority of gamers they traditionally perceived to be playing on PC and consoles are also playing on mobile, they’re understanding the value of these games and ad experiences. Sponsored by Activision Blizzard.
- As cookies increasingly disappear from various platforms and channels, the industry continues to explore different identity resolutions. Take this survey and help ID5 highlight which identification methods teams are using in 2023. Sponsored by ID5.
| | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | To marketers at Ralph Lauren, this week’s so-called “phygital” boot release represents an unprecedented mix between the brand’s virtual and physical options. | | |
|
howdy! | | | | | While agency execs recommend clients license any sounds or memes used in content, some brands will go ahead without doing so. Some brands will fly under the radar, according to marketers and agency execs, while others will face legal challenges. | | |
| | | | | Limited access to data from walled gardens makes it more difficult for advertisers to compare ad performance across different platforms, channels or campaigns. | | |
| Advertisement |  | | |
howdy! | | | | | As advertisers continue to look for ways to stand out in today’s ad landscape, OOH is getting more creative. | | |
| | | | | To protect user data and privacy, marketers are looking to the strictest sectors for best practices and compliance examples. HIPAA regulations show teams how to work with sensitive data and ensure partners are up to par. | | |
howdy! | | | | | About half of publishers increased marketing spend in the last year, but that increase isn’t likely to follow publishers into the next year. | | |
| Advertisement |  | | |
| | | | | To make their data work harder and smarter, brands, agencies and publishers are making data enhancement and data analytics integral parts of their campaign planning processes. | | |
howdy! | | | | | BDG’s Wesley Bonner joins the latest episode of the Digiday Podcast to discuss Threads, X and more. | | |
howdy! | | | | | State Farm wants to make its gaming competition series more well-known by working with creators to appeal to younger consumers. | | |
|
