Reset Digital’s CEO Charles Cantu discusses how his company is working with the NNPA to build a new revenue stream for Black-owned publications.
How Reset Digital's new programmatic marketplace aims to help Black-owned newspapers sustainably grow Reset Digital's CEO Charles Cantu discusses how his company is working with the NNPA to build a new revenue stream for Black-owned publications in the latest episode of the Digiday Podcast. Additional coverage: As more esports journalists strike out on their own, it's becoming increasingly clear that readers looking for the hard-hitting stuff are now best-served by going directly to independent media operations and newsletters. There have been signs that agencies see potential in marketing on Amazon. And while they are increasing their marketing spend on Amazon on behalf of their clients, they're doing so only slightly, according to a Digiday+ Research survey. P&G's Pampers brand's in-house agency is incentivizing soon-to-be parents to opt into its Pampers Club for information and rewards for their diaper purchases, as first-party data grows more important to brands and marketers. More in this Digiday+ Marketing Briefing. Other things to know about While TV has traditionally been a space where large brands and media buyers dominated, new technology has expanded access to brands of all sizes. Produced in partnership with Marketecture. Advertisers and brands are employing a variety of features to support their social commerce efforts, including shoppable ad formats and functionalities. Sponsored by Flowspace. Brands are layering interactive video elements into featured products, crafting a more engaging shopping experience. Sponsored by KERV. | | |
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