| Happy Wednesday! Today we have a new report by WBR Insights and Valitor that shows retailers across the EU are struggling with their consumer personalization efforts. The report surveyed over 300 senior-level retail executives to uncover what strategies they are using to navigate these challenges and the channels they are prioritizing in their efforts to rebuild consumer trust and target them appropriately. We also have an interesting opinion piece by UneeQ’s CEO Danny Tomsett, who discusses how brands are competing on emotional connection, and using AI to get there. He writes, while a lot of digital channels might provide decent “customer satisfaction” scores in terms of speed of service, they provide nothing in terms of emotional connection. Who are the most influential leaders in marketing technology? With the Oscars just around the corner, we thought we’d get into the act as well! We want to recognize the most influential people in marketing technology (martech) and need your help doing it. Is it Adobe’s Ann Lewnes, Salesforce’s Stephanie Buscemi, or is Scott Brinker still the tech industry’s most prominent figure? We couldn’t think of a better jury than you, our loyal readers. So take our survey here and let us know who your top 5 picks, along with a very short description why? Feel free to nominate yourself. All responses are anonymous and we will be writing up the results over the next couple of weeks. Also ICYMI: - Adobe unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud.
- Genesys, a leader in omnichannel CX and contact center solutions, announced it is changing the name of its flagship SaaS offering, PureCloud, to Genesys Cloud.
- Brightcove, a leading provider of cloud services for video, announced Brightcove Campaign, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks.
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