For years, marketers have used data and personalization to optimize the customer experience. Search generative experience, or SGE, is set to revolutionize this entire approach. That’s because the two-way conversation between a customer and an informed chatbot is a very different experience than what your customers are used to. And as this technology gets better, it’s changing consumer behaviors.
In the latest “Looking forward with AI” interview, Gartner’s Nicole Greene shares insights from her years of research in the emerging field of SGE.
Also today, contributor Ana Mourão offers five practical steps that marketers can take to boost the martech utilization across their organizations.
Chris Wood
Editor
