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 | Adfreak | October 06, 2017 | | Today's highs and lows of creativity |
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| Push Digital brings tarnished marine park up from the depths By David Gianatasio SeaWorld's image sank a few years back in the wake of the controversial Blackfish documentary. That film probed the death of whale trainer Dawn Brancheau, killed by an orca at SeaWorld Orlando in 2010, and condemned keeping such creatures in captivity. Today, however, the marine life park is turning the tide, on the marketing front... Read more » |
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| What you're missing if you had the money By Angela Natividad |
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| Narrative doesn't describe the structure of a good ad. So what does? By Mac Schwerin |
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| R&R's Arnie DiGeorge on the agency's emotional new ads By Tim Nudd |
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| Our Q&A with director Sune Svanborg Sørensen By Tim Nudd You may have already seen the impressive new long-form ad "Generations" from Volkswagen Denmark, in which an aging father and his grown son take a road trip together in an attempt to connect after a lifetime of misunderstanding. It's a notable film for its exploration of difficult family problems, something so few advertisers feel comfortable... Read more » |
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