SEPTEMBER 30, 2021

How a Car Dealership Service Department Really Works

In a Wards Q&A, Paul Williamsen talks about the inner workings of dealership service departments, a subject few people are fully familiar with.

Tapping Full Vehicle Ownership Lifecycle to Stay Top of Mind

The average length of vehicle ownership continues to climb, with many models on the road older than 11 years. If dealers and automakers can adapt services to this longer lifecycle, they’ll unlock new opportunities to create value-added experiences.

Get customers where they need to be
Move your customers to and from their service appointments while boosting customer satisfaction with on-demand rides from Lyft. Increase service revenue, streamline your workflows, and eliminate shuttle-related costs. See how.

Owner Appeal Survey: Mass-Market Vehicles Catching Up to Luxury

“It used to be all premium vehicles were at the top and all mass-market ones were at the bottom,” says J.D. Power’s David Amodeo.

Wards 10 Best List Jolted By Electrification

This year's list, with four battery-electrics, confirms that a new era in mobility has arrived. Are dealership service bays prepared to handle more electrified vehicles?

The Evolving Nature of Purchasing a Car

While, for now, the traditional model of buying a car remains the most popular, growing levels of customer dissatisfaction, especially among younger buyers, are driving the immediate and impactful car buying changes.

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