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How should search marketers respond to Google AI overviews?

We asked some SEO and performance experts what marketers should do, if anything, to adapt to AI overviews across organic and paid search.
 
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How FMCGs are adapting to retail media: from reorgs to mindset shifts

To make the most of retail media, brands are restructuring teams, changing their planning cycles, updating their approach to measurement, and reassessing how they target shoppers.
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Featured Reports
Quick Guide to Ecommerce

An introduction to ecommerce strategies, offering practical advice and guidance that marketers and ecommerce professionals can apply in their day-to-day roles.
 
Effective Leadership in the Digital Age

This report draws on Econsultancy’s years of research into how leadership is changing in a digital world and offers useful insights and practical models for navigating the evolving landscape.
 
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Upcoming Events
The Marketing Capability Leaders Forum, May 16th

Waterloo, London, 9am GMT

At Econsultancy HQ, we’ll be hosting our Q2 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.

Please note, the forum is invite-only, so registrations are subject to approval.
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Econsultancy London
Floor 14, 10 York road,
London, SE1 7ND, UK
 ‌ +44 20 7970 4322
 ‌  Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
 ‌ 929 577 9564
 
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