This Email Marketing Best Practice Guide has been created to support marketers with the knowledge they need to either review existing email strategy or create a comprehensive strategy from scratch.
How is Marketing seen by key personas in Finance, Sales, Legal, Product and Engineering? All have goals, fears, and KPIs just like you do. We need to position ourselves differently to each of them, you know, like a marketer.
An in-depth look at how artificial intelligence and machine learning are currently influencing the ways brands segment, target and communicate with consumers - and the dangers of using them wrongly. Part of a three-part podcast series created by Marketing Week, Creative Review and Econsultancy and sponsored by Facebook.
Social Media Advertising Best Practice Guide An overview of social media channels and the most pressing considerations for marketers seeking value from social media advertising.
