SOCIAL MEDIA

Report: Nano-influencers offer big upsides for marketers

You can have the same audience size for the money, but smaller, engaged audiences will offer a better return on investment. Here’s how you should realign your strategy.

SOCIAL MEDIA

During its outage, Facebook turns to Twitter to share updates

For most of the globe Wednesday, the social media company was powered down, including its subsidiaries Instagram and WhatsApp. The company opted for tweets to address user concerns.

FROM THE ARCHIVES

3 skills the next generation of PR pros must cultivate

As PR roles incorporate more tasks—including video creation and data measurement—the industry will look for a wide range of skills from new hires. What tasks should PR pros develop?

PUBLIC SPEAKING

How and why you should use notes in your presentation

Pop culture might suggest that referring to notes while speaking makes you look unprepared, but it’s better than spewing blather or getting off topic. Here’s how to consult them with style.

PR DAILY AWARDS

Announcing PR Daily’s 2018 Video & Visual Awards finalists

Congratulations to this year’s finalists.

EMPLOYEE ENGAGEMENT

How Humana measures the benefits of its enterprise social network

You know you are making a difference by opening up discussion in a social channel. Now how can you prove that to the higher-ups?

CRISIS COMMUNICATIONS

3 crisis scenarios your organization might not be prepared to address

Ensure you’re prepared for new risks with help from the experts at this conference—and save $200 through Feb. 15.

MARKETING

Infographic: 7 essential digital marketing trends

Consumers are constantly bombarded with online messaging and advertising. This guide offers insight into helping your content standout from the noise.

MARKETING

Dick’s Sporting Goods doubles down on removing guns from stores

The company lifted assault-style weapons from its shelves after the Parkland school shooting. Now it is removing all firearms from 125 stores, saying other items deliver better profits.

CONTENT MARKETING

Give yourself the gift of professional development—and free coffee

Become a Ragan Insider by March 31 and you’ll receive a $50 Starbucks gift card.

VISUAL & VIDEO COMMUNICATIONS

10 excellent video explainers

A sleek animation can boost awareness, recruiting, sales, marketing or customer service. Feast your eyes on these fine examples.

MARKETING

How storytelling can inhibit good communications

Storytelling has become a buzzword in the communications industry, but sometimes it pays to be simple and direct. Consider these insights.

PR DAILY AWARDS

3 reasons you should enter PR Daily’s 2019 Media Relations Awards

Show off your expertise by March 8 and save $50 per entry.

WRITING & EDITING

8 ways reporters’ skills can defeat writer’s block—and help you find stories

Whether you’re stuck on a dull assignment from your execs or you can’t find a topic for that external blog, journalists’ techniques can dynamite the logjam.