How smart-home certifications help your clients | Report: Consumers easily favor short-form videos | Why LinkedIn is gaining traction among brands
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January 26, 2024
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How smart-home certifications help your clients
(Pixabay)
As residential technology becomes more mainstream, an increased number of clients will have these features on their radar. You and your brokerage should be ready.
Full Story: REALTOR® Magazine (1/25) 
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Best Practices in Sales & Marketing
Videos running 15 seconds or less are preferred by 85% of viewers and short-form videos yield 2.5 times more engagement than long-form counterparts, per a Munch report. Popular and viral videos typically feature a speedy average of 150 words per minute, have two or three speakers and include diverse viewpoints.
Full Story: Search Engine Journal (1/24) 
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LinkedIn's U.S. ad revenues will increase 14.1% in 2024 to total $4.56 billion, predicts Insider Intelligence, which is double that of Snap and four times higher than X, formerly Twitter. Growth is being propelled by factors such as increased usage among Generation Z and business experts who share solid advice and tips while building sizable followings, writes Jasmine Enberg, a principal analyst at Insider Intelligence.
Full Story: Business Insider (1/24) 
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Real Estate Trends
"The housing market is off to a good start this year," says NAR's chief economist.
Full Story: REALTOR® Magazine (1/26) 
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Stabilization in borrowing costs is easing home shoppers' affordability concerns.
Full Story: REALTOR® Magazine (1/25) 
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Homes with less than 700 square feet of space can be the right choice for home buyers seeking a lifestyle shift.
Full Story: The New York Times (1/26) 
This could be a good year for commercial real estate investment, according to a report by BlackRock Real Estate Research, which finds that investments made after a downturn tend to do well. "Even though we are in a 'higher for longer' environment, real estate is in a stronger position today than it have been for the previous 18 months," the report said.
Full Story: GlobeSt (free registration) (1/25) 
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Business Wellness
Connecticut real estate pro Carla Presz used arts and crafts to help her ill daughter feel purpose at the end of her life. Now Presz is supplying hospitals with art kits.
Full Story: REALTOR® Magazine (11/10) 
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Microcredentials on a resume can include hard skills as well as soft skills. A critical thinking credential, for instance, shows mastery and application of a new skill, and ways and employer can measure critical thinking include game-based learning and simulations.
Full Story: Kiplinger (1/24) 
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Fair & Equitable Housing
Half of U.S. renters are dedicating more than 30% of their income to housing costs, and middle-class tenants have seen the sharpest increase in financial strain, a report from the Harvard Joint Center for Housing Studies found. There were 22.4 million cost-burdened renters in 2022, 2 million more than there were three years before, the study found.
Full Story: The Washington Post (1/25),  The New York Times (1/25) 
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Legislation & Regulation
In the final quarter of 2023, the U.S. economy grew much stronger than many economists had anticipated, expanding at a 3.3% annualized pace, according to the Commerce Department. It was a marked contrast from economic expectations a year ago, when it was widely assumed the U.S. economy would fall into recession in 2023.
Full Story: Axios (1/25),  The Wall Street Journal (1/25) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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