Plus, scaling personalized experiences: From anonymity to insight
| Let’s leap into this week because, yes, it’s Leap Year again with that extra, added February day. Since we are all getting 24-hour gratis, maybe it’s time to think about all those things you never have enough time for: Taking a fresh look at the architecture of your team or your martech stack. Reviewing some of those old workflows that haven’t changed in years. Thinking about an actual AI strategy rather than a few use cases for ChatGPT. Of course, you could also take a moment to register (free) for MarTech. The agenda is right here. Of course, we hope you have time to do that when it’s not a Leap Year too. Kim Davis
Editor at large | | |
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| B2B marketing | | | Tap into social conversations to make your B2B content strategy less risky and more relevant. Let your audience's own words guide your content creation. | | |
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| Customer journey orchestration | | | How can you tailor personalized digital experiences from the first anonymous click to deep, insightful engagement. Here's a step-by-step guide and it all starts with tagging. | | |
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| Data | | | The new offering from Salesforce's Tableau will deliver AI-generated digests to your preferred workflows. | | |
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| Marketing artificial intelligence (AI) | | | As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility. | | |
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| MarTech webinar | | | Join this webinar to learn how to leverage AI across your content ops to drive more efficient and effective marketing workflows and digital experiences. | | |
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| Email marketing | | | Who can email marketers trust when email providers, email users and even their own sales team seem pitted against them? | | |
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| Marketing technology | | | On the hunt for something new? Check out who's hiring in martech this week. | | |
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| Best practices | | | These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. | | |
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| Data | | | Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization. | | |
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| Free online event for marketers | | | Join Microsoft, Salesforce, Tealium, and other leading companies at the MarTech Conference, online March 19-20, for FREE. Together, you’ll discover technologies, solutions, and strategies that can help you deliver exceptional customer experiences in the age of AI No registration fee, no travel, no time out of the office. See the agenda | | |
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