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* This chart and data were pulled from eMarketer’s Social Listening report. Purchase the report here to get immediate access to the full analysis. |
The changes to everyday life due to COVID-19 are causing a resurgence of interest in social listening. Businesses are using it to understand the evolving consumer mindset, craft appropriate marketing messages, and respond quickly to changing circumstances.
At a time when nearly every aspect of life has been altered by business closures, stay-at-home orders, social distancing and job losses — and when consumers are demanding that companies do more than pay lip service to issues of race and equality — it’s more critical than ever for businesses to listen to their consumers. |
- According to research conducted by Gartner during a March 2020 webinar, 51% of worldwide marketing leaders turned to social listening platforms to keep up with consumers’ changing desires during the pandemic.
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- Many marketers have already been doing social listening in some form and aren’t turning to it for the first time right now. But the depth of their interest and their willingness to act based on the data they...
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| This is just a preview of the information and insights you'll find in the Social Listening report by eMarketer. Purchase the report today for $995 to access the full analysis. |
