Although social media platforms like TikTok and Discord are usually linked with viral dance videos and video gaming groups, many higher education institutions have already begun to use them to reach out to potential students. This is just one of the new venues admissions offices are experimenting with to reach prospective students. Another is ‘geofencing’ which activates digital ads based on location. For example, graduate programs can pop up for people in buildings of a major employer close to the university. To learn more about digital marketing geared at potential applicants, download The Chronicle’s latest Trends Snapshoton navigating student recruitment in a hybrid world.
