How social media changed PR; Brand managers newsjack the midterms; Words to avoid at all costs; How to escape a conversation; and more

Top stories for 11.06.18

Media Relations
5 ways social media has reshaped the PR industry

If you are a PR pro, you spend a lot of time on social media. Here are some ways the PR industry has changed to reflect the new normal—and ideas for how you can best reallocate your resources.

	Marketing How brand managers are encouraging consumers to vote It’s Election Day, and some companies are using incentives—ranging from discounted rides to free coffee—to get people to the polls. Laws about such giveaways bear notice, however.

	Writing & Editing 10 of the most nefarious words in the English language Cast these infernal abominations and annoying clichés into the abyss of wretched writing.

	The PR Industry How to end face-to-face conversations Think getting off the phone is difficult? Here are some phrases to practice, so you can get out of meetings—planned and impromptu—that hamper your ability to get things done.

	Virtual Summit Alert 3 things communicators should know about fake news Join experts from Edelman, the Chicago Tribune and more for an eye-opening virtual summit.

	Op-Ed Why marketing staffs should make room for millennials Not everyone bemoans the growing power of millennials in the workplace. Here are some reasons to include more of this enterprising generation on your team.

	Awards Nominate your colleagues for a job well done Ragan & PR Daily’s 2018 ACE Awards are your chance to celebrate the communicator behind the campaign. Complete your entry by the final deadline on Nov. 21 to avoid late fees.

	Corporate Communication Lowe’s shutters 51 stores in ‘ongoing strategic reassessment’ Though the chain has largely avoided the issues facing other retailers as they struggle to compete against e-commerce traffic, it is closing underperforming locations to focus on growth.

	Marketing Infographic: How to replicate Apple’s marketing triumph The tech juggernaut continues to prosper in the marketplace. Here are 10 lessons brand managers can learn from the company’s sustained success.

	Virtual Summit Alert 4 things your town hall meetings should be doing See how the experts at Cisco, Eli Lilly, MSL Group and more create better internal meetings.

	Crisis Communications Blizzard video-game misstep prompts an avalanche of fan backlash At its BlizzCon weekend, the company rolled out a mobile version of ‘Diablo,’ disappointing attendees and spurring online disdain. It’s scrambling and, it seems, deleting critical comments.

	The PR Industry 8 worst practices in international PR Taking your outreach efforts to the global stage poses particular, often hidden, hazards. Doing your homework and carefully crafting your messaging to local markets are just part of the deal.

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