As the list of trending social media platforms grows, social pros navigate which ones are worth it.
October 24, 2023

How social media professionals rewrite brand playbooks amid the onslaught of emerging social platforms

As the list of trending social media platforms grows, social pros navigate which ones are worth it.

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Ivy Liu
As the list of trending social media platforms grows, social pros navigate which ones are worth it.
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In the lead-up to this year’s Esports Business and Gaming Summit, the event’s organizers polled 112 North American gaming and esports executives about their thoughts on the industry’s current trajectory, representing a cross-section of executives in sectors including broadcasting and media, scholastic esports, agencies, consultancies, game developers, hardware manufacturers and the esports organizations themselves.

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Why influencers are the ultimate playmakers
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With viewer attention vital to driving engagement and maximizing the ROI of campaigns, advertisers focus on contextual-driven campaigns as a more effective and respectful way to engage audiences.
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With Advertising Week New York in the rearview mirror, here are trends you might have missed.
Brands are increasingly taking a hybrid approach to data analytics where some tasks and campaigns — and their associated datasets — are kept in-house while others are overseen by their agency.
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Live video is key to reaching Gen Z sports audiences and B/R is hoping to compete with the likes of Twitch and YouTube to sign livestream content creators.
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Advertisers are using audience-based DSPs to leverage machine learning on top of audience-based models for maximized performance to reach target audiences efficiently.
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We talked to several Gen Z founders who are building AI-driven startups to learn more about how they are pushing to ensure their generation is ahead in the AI era.
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Several ad execs who have recently talked to Netflix sales reps feel hopeful the streamer’s upcoming plans to expand its ad-supported tier will eventually create a more attractive inventory to advertise on — despite its anticipated second year of growing pains.
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