How social platforms changed digital marketing in 2022 The tumultuous year has left tech companies, marketers and others rethinking everything from data and content to e-commerce efforts. Additional coverage: - In Candy Crush, players who watch ads are always rewarded with in-game bonuses — which means workers at Activision Blizzard Media must regularly coordinate with King’s level designers to make sure ad-rewarded boosters don’t make any levels too much of a breeze.
- ICYMI: Digiday caught up with eight creators and influencers to find out exactly what was on their Christmas wish lists from social platforms this year.
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| Top Stories |  | | Ivy Liu |
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| | | | | The tumultuous year has left tech companies, marketers and others rethinking everything from data and content to e-commerce efforts. | | |
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howdy! | | | | | In Candy Crush, players who watch ads are always rewarded with in-game bonuses, such as “boosters” that make levels easier to beat — which means workers at Activision Blizzard Media, the corporation’s in-game advertising arm, must regularly coordinate with King’s level designers to make sure ad-rewarded boosters don’t make any levels too much of a breeze. | | |
| | | | | With the proliferation of channels and ever-evolving marketing KPIs, industry benchmarks have developed blindspots that are impacting the way advertisers measure their campaigns. | | |
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howdy! | | | | | Digiday caught up with eight creators and influencers to find out exactly what’s on their Christmas wish lists from social platforms this year | | |
| | | | | When measuring consumer attention levels regarding specific content, marketers are finding media quality metrics to be some of the most important pieces. | | |
howdy! | | | | | From esports is dying to retail media hype, here’s what’s in (and out) for advertising in 2023. | | |
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| | | | | Publishers are using content recommendation technologies to engage with their audiences at every stage of the customer journey. | | |
howdy! | | | | | Throughout 2022, Digiday+ Research has tracked the trends in the media and marketing industries that have followed the roller coaster of news coverage heading into 2023. The standouts, we found, are cookies, platforms and, unsurprisingly, the economy. | | |
howdy! | | | | | Digiday compiles a list of who’s been naughty and who’s been nice in this year’s digital media landscape, a list of pugnacious billionaires, privacy crusaders, sustainability advocates, and those that up-end orthodoxy. | | |
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