| | | | | How Spam Used the Super Bowl to Kick Off Its Sizzling New Message >From out of the cupboard and into the frying pan By Robert Klara Did you know that right now, as you read this, the pantries of one-third of American homes contain Spam? (We mean the precooked pork product, not the junk mail.) Using 2016's tally of 125.82 million households in America, that comes to nearly 43 million homes with a can of Spam on the shelf. That's a...
Read more » | | | | | | | | | | | FCB Aims to Unite Its Global Teams With New Worldwide Creative Partner CAA, Ogilvy vet Fred Levron takes the helm By Patrick Coffee Today FCB announced the creation of a new worldwide creative partner job based in its New York headquarters. Fred Levron, a French native who spent 11 years at Ogilvy & Mather Paris, joins the Interpublic agency to fill the position after serving as executive creative director at sports and entertainment powerhouse Creative Artists Agency in...
Read more » | | Minneapolis-Based Fallon Is Opening a New York Office Will focus on beauty, fashion and luxury brands By Katie Richards Minneapolis-based agency Fallon announced plans today to open a New York City office. The space will be located in SoHo at 375 Hudson. The new office will specialize in beauty, fashion and luxury brands especially following the agency's acquisition of New York creative agency AR. Fallon acquired all of AR's accounts, which includes Revlon and...
Read more » | | GE Imagines a World Where We Treat Female Scientists Like Celebrities Delightful work from BBDO aims to bridge gender gap in science By Kristina Monllos Millie Dresselhaus, the first woman to win the National Medal of Science in Engineering, is treated like a Kardashian--photographed, celebrated, followed--in BBDO's new campaign for GE. The 60-second spot is part of GE's audacious plan to employ 20,000 women in STEM roles by 2020 and to have 50/50 gender representation in its technical entry-level programs...
Read more » | | | | | New Oreo Campaign Reminds You How Delightful Dunking Cookies Can Be Brand debuts 3 spots starring Shaq, Neymar and Christina Aguilera By Katie Richards What's the best part of eating an Oreo? Some might say just eating it. For others there's a ritual involved. First you twist the cookie, then lick the cream filling, put the cookie back together, dunk the Oreo in milk and then, finally, eat it. A new campaign from Oreo, the "Oreo Dunk Challenge," seeks...
Read more » | | The Inside Story of How Mr. Peanut Learned to Dab, and Got Nominated for a Shorty Award New video aims to up mascot's chances By Robert Klara It's not often that a peanut makes news, but just in case you missed it, it happened over Thanksgiving. Mr. Peanut--Planters' monocle-wearing, top-hatted mascot--had taken his place atop the Nutmobile in the Macy's Thanksgiving Day Parade. Like countless other brand mascots at the event, Mr. Peanut spent his time bowing, waving and variously acknowledging the...
Read more » | | MillerCoors Sends Its $450 Million U.S. Media Business to Publicis Groupe After a Review Beer giant is now America's largest brewer By Patrick Coffee Beer giant Molson Coors has completed a global review of its media agencies, choosing a Publicis Groupe umbrella organization to handle the bulk of its marketing budget as U.S. agency of record. The news comes after Molson finalized its $100 billion takeover of MillerCoors, which is now the larger company's U.S. division and the country's...
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