One of the late, great comedian George Carlin’s best-known routines was “Seven Words You Can’t Say on Television.” It’s about his search for those words and society’s weird fixation on them. It’s definitely NSFW, but also definitely worth seeking out on your own time.

I bring this up because we’ve updated our guide to email deliverability with the 10 most “dangerous” words to use in an email. The good news is they will likely only be a problem if you’re in financial services. The other good news is that people aren’t falling for “free” anymore (mostly).

We also have Melissa Reeve explaining how Starbucks creates fast, efficient and effective customer feedback loops in an AI-driven world.

Finally, we’re just one week away from The MarTech Conference, our free, online event where experts provide the actionable insights you want. You can register here and here’s where to see the agenda and list of speakers. 

Constantine von Hoffman
Managing Editor

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Marketing artificial intelligence (AI)

How to build fast, effective feedback loops in an AI-driven world

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Starbucks creates connection with its customers through an AI-driven feedback loop. But you can take some first steps beginning with a simple use case.

Email marketing

Email deliverability: What you need to know

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Your guide to everything from new bulk email requirements to deliverability best practices and 10 words to be wary of using in your campaigns.

Email marketing

iOS 18: Brace yourself for the new Apple Mail inbox

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Prepare your campaigns for iOS 18, which will bring major updates to Apple Mail, including AI features and inbox tabs.

Marketing management

Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online

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The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand.

Search Engine Land webinar

The 5 core focus areas of website optimization

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Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your website’s performance across key focus areas.

Marketing technology

How to align your martech COE with organizational and go-to-market goals

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Understand the role of a martech center of excellence in enhancing marketing efficiency across different business functions.

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Marketing artificial intelligence (AI)

Using mobile measurement partners to drive bookings: Best of the MarTechBot

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See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile and web bookings.

Marketing artificial intelligence (AI)

6 ways to use Generative AI in your marketing

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Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.

Marketing artificial intelligence (AI)

How brands are using AI in Meta’s Advantage+ campaigns

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Meta’s growing roster of AI-powered tools help Tuckernuck and Kitsch scale up creative and discover new customers in time for the holidays.

Free online event

Next week: You're invited to the largest free online marketing conference

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Join thousands of marketers — from Apple, Google, Ford, Netflix, and more leading brands — at MarTech — online September 24-25. Your free pass unlocks the entir eprogram, featuring fresh strategies and solutions for taking your marketing skills to the next level… no travel, no expense report, no excuses.

Grab your free pass now

What else we're reading

Good reads and conversations to help good marketers get better.
 

From Search Engine Land