“This light touch makes them easier to cancel and theoretically more vulnerable to churn,” said Richard Broughton, research director at Ampere Analysis.
June 20, 2019
Welcome to the Thursday edition of Digiday's newsletter where we're analyzing the latest media and marketing news. Take a look inside Kellogg's social-driven strategy for launching new products and learn how subscription OTT services manage seasonal churn.
One of the biggest headaches for subscriptions publishers is the underlying fear of the churn spiral. Over-the-top streaming subscriptions services share those same challenges, but deal with them in a different manner. See how.
From TV network programmers to new tech platform giants, there is a race to capture and own a share of the advertising dollars that are increasingly flowing into ad-supported streaming video environments. Dive further with us at Digiday Hot Topic: Advanced TV.
Join Facebook’s Product Growth Manager, Jameel Haralson, and Marin Software’s Senior Product Marketing Manager, Farah Shalwani on Thursday, June 20th at 10am PT / 1pm ET to learn how digital advertisers can maximize customer engagement using the Instagram Stories ad format. Click this link. Sponsored by Marin Software.
“This light touch makes them easier to cancel and theoretically more vulnerable to churn,” said Richard Broughton, research director at Ampere Analysis.
The CPG advertiser used a different type of influencer, who didn’t have thousands of followers, to tease the launch of a new product earlier this month.
At Cannes, industry pros are focused on bringing addressable advertising to fruition. That means going beyond the same old reliance on all-male thought leadership. Learn more here.
Marketers are uniquely equipped to see all the audience data flowing into their organizations, but by over-relying on technology, marketers may be letting black boxes make too many decisions, foregoing intuition, emotional or cultural context.
Unilever is expanding its “Unstereotype” initiative to include ethnicity as it moves to get more of its marketers to be more critical about diversity in its ads.
