Auropol Group, a 60-person manufacturer of specialty chemicals for the rubber and plastic industries based in Kolkata, India, has more than doubled its growth in the past three years thanks to a green circular economy strategy, the use of digital platforms, the upskilling of its work force and continuous focus on research and development of green and digital strategies, which ended up reducing waste and energy use and improving efficiency. The company’s strategy is an example of how going green and digital can help small and medium sized businesses (SMEs) become more resilient. Pairing digital with sustainability practices can be an effective way for SMEs, which make up the backbone of the global economy, to not only absorb shocks but to thrive, according to new research from the World Economic Forum and the National University of Singapore Business School. That’s important because the report, Future Readiness of SMEs and Mid-Sized Companies: A Year On, indicates that 67% of executives from SMEs say they are struggling to keep their doors from closing. “We can't have close to 70% of employment and GDP driven by companies fighting for survival,“ says Olivier Woeffray, the moderator of the event and the Forum’s Practice Lead, Strategic Intelligence. The Forum’s New Champions community gathers “forward looking and purpose-driven mid-sized companies” to demonstrate what can happen when smaller businesses shift from survival mode to long-term future readiness. “We believe building future readiness should be viewed as a core business fundamental rather than a nice to have,” he says. “Our research explores some of the key opportunity areas for this shift to happen.” |