Marketing that Matters is a podcast series created by Marketing Week and Econsultancy, sponsored by Google, exploring how brands are transforming their approach to digital marketing - including customer service, ecommerce, Search and more.
Ben Potter argues that although many agencies have become more efficient during the pandemic, there are still those that must sharpen their positioning to prevent common mistakes in pitching.
On Thursday 17 June, join Influencer Intelligence and guest speakers from luxury cosmetics brand COTY and Muslim influencer network M.I.N, for a dynamic discussion on how brands should source the influencers and celebrities they want to work with, making the most of the opportunities content creators have to offer in this day and age.
