Other things to know about - Recognize your team with the Digiday Content Marketing Awards alongside past winners from Chipotle, Airbnb, Atlantic and more.
- Advertisers spend time and resources ensuring their creative designs resonate with their audiences, which includes the underlying format delivering the ad to the user. Sponsored by Yieldmo.
- A critical aspect of audience targeting with custom AI is the quality of the underlying audience data and the integrity of the matching process. Sponsored by Seedtag.
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| Top Stories |  | | Ivy Liu |
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| | | | | The overlap between Taylor Swift’s audience and the NFL offers marketers an opportunity for greater reach across both television and social media. | | |
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howdy! | | | | | Changes planned for the “coming months” include labeling images from Google, Adobe, Microsoft, OpenAI, Midjourney and Shutterstock. | | |
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| | | | | Before cookies disappear for good, advertisers are confronting risks and misconceptions as they adjust data strategies. In a post-cookie world, they need multiple types of data but often think first-party data alone is sufficient. | | |
howdy! | | | | | Publishers at the AWS Publishing Symposium assessed Amazon’s non-cookie capabilities. | | |
| | | | | Even as consumer attention fragments across devices and unlimited content options, sports remain resilient in their ability to collectively capture audiences. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at why IAB Tech Lab’s upcoming Creative ID framework could be among the bigger developments in the streaming ad market this year. | | |
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| | | | | For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner. | | |
howdy! | | | | | The gaming industry, once a dream industry for many, is no longer seen as a viable career path for those looking to subsist off of more than just passion. | | |
howdy! | | | | | We already know that Google’s timeline of phasing out third-party cookies from its Chrome browser by the end of this year is a complicated one. But when do the marketing and media industries think cookies will actually be gone, if ever? | | |
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