Evolved over thousands of years, Traditional Chinese Medicine (TCM) has a whole lot to offer today’s wellness-seeking consumers. Rooted in the principles of yin and yang, the five elements, and the body’s meridian system and flow of vital energy, TCM views the individual as an interconnected whole. This holistic therapeutic approach uses targeted herbal formulas to achieve balance and promote whole-body health.

Chenland Nutritionals helps supplement formulators bring the benefits of TCM to modern consumers by developing branded ingredients and validating their safety and efficacy. The latest example is JointAlive (GJ 191), a combo of three TCM herbs shown to improve joint function and reduce pain in participants with mild to moderate knee osteoarthritis.

Register for this on-demand webinar with Zimin Liu, Ph.D. of Chenland Nutritionals, Erin Lewis, Ph.D., of contract research firm KGK Science and Informa’s Francine Schoenwetter to get a primer on TCM principles and herbal formulation techniques, followed by a look at the data supporting JointAlive’s benefits.