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WEALTHTECH

What started as a passion and hobby for an industry veteran has blossomed into a vehicle to connect financial advisors with diverse asset managers.

Earlier this year, DFD Partners founder and former Vanguard wholesaler Devon Drew made his startup software firm his full-time focus. Just last month, he tapped former Blackrock exec Bilal Little as president of the startup that aims to disrupt the asset management industry. 

The tech powering the DFD platform enables advisors to find companies led by women, Black, Hispanic, Asian American or other underrepresented groups. Currently, companies owned by women and minorities make up only 12.2% of asset managers.

Together, Drew, Little and the DFD team want to help that number grow. 

"If you're a smaller, diverse manager, how in the heck do you cut through the noise and punch above your weight class if those are the companies you're going up against?" Drew told Financial Planning, noting that wealth managers are facing challenges from the nation's changing demographics. "Large institutions are losing business because, quite frankly, they don't represent the values, the morals and the culture of the end client,"

Check out the full story and the motivation driving the AI-based distribution platform at Financial Planning. 

Anything else on your mind? Drop me a line at justin.mack@arizent.com. Have a great rest of the week!

Regards,
Justin

Justin Mack Justin Mack
Reporter, Financial Planning

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