We are amidst an information overload, and by a gauge, regular individuals produce a perpetual measure of information to the tune of about 2.5 x 1018 terabytes – this is set to increase exponentially. By what method can such information be deciphered and esteemed? Innovation can help obviously, through big data and AI. Be that as it may, new models are being created to oversee information in the most suitable manner, considering the human factor and concentrating on individuals, to comprehend their needs and how to meet them. Joining the two is the premise of Human Data Science, which was the backbone of the sixth release of Open-F@b Call4Ideas 2019, the global challenge by BNP Paribas Cardif, one of the 10 leading insurance companies in Italy, in partnership with InsuranceUp.it (Digital360 Group).