In this issue: See how Bill Gates and Steve Jobs used different communication styles to build the personal computer industry -- and how their companies reflected their styles. And learn the secrets of Tesla’s marketing engine that has helped it become the most valuable auto company in the world. |
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Gates Vs. Jobs: How Two Computer Wizards Communicated their Vision of the Tech Revolution |
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Overview: Bill Gates and Steve Jobs both founded industry-changing computer companies. Jobs’ singularly focused communication style produced a different company than Gates’ broader, more pragmatic communication style.
So what?The story of the two biggest computer titans of the PC era show how underlying differences in personal philosophy can change the world.
- Microsoft’s ideals are fundamentally incremental, adaptable, and functional (multi-purpose).
- Apple’s ideals are fundamentally revolutionary, exclusive, and beautiful (singular purpose).
The key difference lies in their preference for multiplicity vs. unity. See examples of how those preferences came through their communication.
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Better Engagement: How Tesla’s Marketing Has Built an Auto Empire (Without TV Ads) |
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Coincidence? Hardly.
Tesla has revolutionized the car industry with great automobiles and innovative marketing. In addition, Tesla has built a cult-like following with customers who identify with its mission to accelerate the world's transition to sustainable energy. It's created exclusivity by offering hidden features and games that surprise and delight Tesla owners.
Here are meaningful takeaways from Tesla's marketing strategy that you can apply to your own organization.
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Marketing Meme of the Week |
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(Thanks to My_Bird_Buddy via Reddit) |
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Lowe’s celebrates America’s first responders. In honor of National First Responders Day on October 28, the home improvement chain is offering $10 off coupons on all purchases of $75 or more made by the nation’s firefighters, EMTs, police officers, doctors, and nurses. Lowe’s has a long history of giving back to the country’s heroes, and a little discount makes for a nice “thank you” for all the lives they save. |
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PetSmart donates $150K to Hurricane Ian animal victims. With Florida ravaged by rain and heavy winds over the past few weeks, the pet company is working with animal shelters and related nonprofits in the Sunshine State and donating funds to ensure the region's four-legged residents have proper food, shelter, and medical care while communities seek to rebuild themselves. |
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McDonald’s customers in Switzerland can purchase meals with crypto. The fast-food restaurant has partnered with GoCrypto, a leading digital payment firm, to allow residents of Lugano, Switzerland—which has gained fame in recent years for its crypto-friendly laws—to purchase Bic Macs, fries, and shakes with digital currency. The move is no doubt a huge step towards furthering crypto’s legitimacy as a cash replacement. |
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5 Business Best Practices for Better Content |
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- Less is more. Trying to bombard readers with all the facts can be overwhelming. Instead, give them enough to fill in the blanks and make up their own minds.
- Have fun. Whether it’s by adding humor to their articles or covering over-the-top subjects, content creators should aim to entertain as well as inform.
- Answer all the basic questions. Be sure to answer the 5 Ws -- the who, what, where, when, and why -- for each piece of content you produce.
- Keep learning. It’s easy to write about what you already know. Tackling a new subject keeps you on top of your industry, and improves your versatility.
- Spend 10% of your time helping others.
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