Gender equality has been a major topic of conversation at this year's 4A's Transformation conference. From the sessions on stage to discussions over drinks, equality seems to be on everyone's mind. So ...
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Advertising & Branding
March 24, 2016
Diversity conversation continues at 4A's
By Katie Richards
Gender equality has been a major topic of conversation at this year's 4A's Transformation conference. From the sessions on stage to discussions over drinks, equality seems to be on everyone's mind. So ...
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Grab a pint, eat the glass
By Gabriel Beltrone
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WPP CEO takes issue with Maurice Lévy's comments
By Christine Birkner
Unique assignment covers strategic, creative and design work
By Patrick Coffee
4A's Transformation panel talks values and engaging millennials
By Katie Richards
There's no doubt culture is a key driver when it comes to attracting and retaining talent, but even the savviest branding effort can't create culture out of thin air.
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AI-based hate speech shocks social observers
By Christopher Heine
Microsoft, with help from its search engine Bing, created an artificial intelligence messaging bot called "Tay," which it rolled out this week on Twitter, Kik and GroupMe to much fanfare among ...
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Helping creatives escape consumerism
By Angela Natividad
This morning, on the way to work, the employees of a few major United Kingdom-based ad agencies came across a message meant just for them.
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Global marketing vp Carolyn Everson offers tips at 4A's
By Christine Birkner
When it comes to creating attention-grabbing Facebook campaigns and video, many marketers have a long way to go, according to Carolyn Everson, vp of global marketing solutions at Facebook. Everson offered advice at ...
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DDB Canada's installation in Toronto
By Tim Nudd
Duelling billboards are a time-honored advertising tradition, going back to Newcastle/Stella Artois and Audi/BMW. Now, Netflix introduces a novel twist on the genre—billboards on which characters from a show ...
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The latest in Persil's 'Dirt Is Good' campaign
By Gabriel Beltrone
U.K.-based laundry detergent marketer Persil is lamenting the fact that kids spend less time outdoors than prison inmates do—because less dirt is bad for soap sales. 
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