And dodging political crossfire
| | | | | First Things First | | September 30, 2019 |
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| | | 30,000 Toy Cars Illustrate How Mass Transit Could Dramatically Reduce Traffic | | | Most things look cuter when they’re in miniature, but does that still apply to something like thousands of cars stuck in gridlock? A new ad campaign for Swedish public transit service Västtrafik turns toy cars into an imposing illustration of the 30,000 vehicles that could be removed from the road through a current promotion offering drivers in the region free bus transport for two weeks. | |
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| | | Brandweek: Let’s Eats | | | Uber Eats’ global head of marketing, Nikki Neuburger, heads to Brandweek to discuss engaging consumers and delivering food movements that enrich lives and help communities to prosper. Join the Movement before tickets sell out. | | | |
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| | | Special Edition: CMO Moves Duos Kurt Kane and Tony Rogers Wendy’s and Sam’s Club Leveraging Social Media to Transcend the Expected | | | Workplace Tip: Use Empathy To Problem-Solve
By Tony Rogers, CMO, Sam's Club: Almost everything we work on is connected cross-functionally to multiple parts of the operation. There’s the need for somebody to be agile and have the ability to at least be conversant across different functions. Because if you come up only through one silo and you only know that silo, it becomes really difficult to apply your skillset to solve the company initiative. We know we need to get even tighter in connecting sales information to customer service information, and you need people who can have some empathy and sympathy for each other's jobs to solve these problems. | | | |
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Featured Jobs | California State University, Fullerton Fullerton, California | Edelman San Francisco, California | GumGum New York, New York | Bain & Company New York, New York | Edelman San Francisco, California | |
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