The Atlantic is setting out on an 18-month journey to uncover Black history in America, with initial sponsor Salesforce that's willing to support it with a seven-figure deal for that entire period. This partnership starts in Black History month, a time when brands and marketers pitch Black audiences and support causes that are important to Black culture in America. Many brands have received criticism, however, after their multicultural spends are reallocated to other areas of a media budget after the end of the month. Read more below.

• Salesforce is funding an 18-month long journalistic endeavor from The Atlantic that aims to cover Black history in America.
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