Back in January 2016, the BBC launched its own in-house creative agency, BBC Creative, which now comprises over 150 staff. Alongside a number of well-received digital ad campaigns – BBC Creative has also received praise for its out-of-home-activity.
The cookie apocalypse has been a long time coming, raising questions about why the industry appears to be claiming it’s ill-prepared to deal with the effects.
Lori Goldberg shares advice to the pharmaceutical, biotech, and medical device marketer on how to sell your marketing strategies to upper management by reducing risk, supporting ideas with data, benchmarking success, and having a strong plan B.
A Marketer’s Guide to Augmented Reality (AR) This guide explores the uses, challenges and opportunities of AR for marketers and investigates what the future of this technology might look like. It also explores whether AR will merely be a fad or a lasting form of digital engagement between marketers and consumers.
Segmentations and Personas - Best Practice Guide This report explores the benefits and challenges of segmentation and personas. It also explains why and how to use market-, communication- and customer segmentation and includes some case studies of segmentation and personas in action.
