Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | On social media, even the highest executive office is a publisher. | | |
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howdy! | | | | | Publishers’ uses of gen AI tools range from assisting in email writing to transcribing meeting notes. | | |
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| | | | | Join this webinar on October 22 at 1 p.m. ET to learn how hybrid teams are using Slack to break down silos, connect departments and increase sales — not just for internal communications. | | |
howdy! | | | | | During the two Town Halls at DMBS, agency folk of all roles and stripes opened up about their challenges/pain points as well as the solutions to those challenges. | | |
| | | | | Data clean rooms are a critical step in the evolution of data privacy and collaboration, but their limitations are more apparent as the advertising industry matures. | | |
howdy! | | | | | Transparency conversations continue to bubble up in the fast-growing retail media network space. In response, some marketers are getting creative to gain in-depth insights around customer acquisition, sales attribution and more. | | |
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| | | | | Investments in digital channels and sophisticated engagement programs are paying off for retailers and brands like Walmart, CVS and Chewy. | | |
howdy! | | | | | Since 2014, L’Oréal USA has worked with Pinterest on a handful of content marketing initiatives, but in recent years that partnership has expanded into new territory, such as helping to launch new features. The impact of those partnerships resulted in increased traffic, sales and earned media value for its brands, particularly Maybelline. | | |
howdy! | | | | | Airbnb wants more people to list their properties on its platform. To persuade them to do that, it’s relying on a brand campaign that’s built up steam over the last two years. | | |
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