With the initial shock of the current crisis slowly wearing off, marketing leaders are looking ahead and adapting to meet the demands of a new reality. From how the crisis is exacerbating issues for agencies to DTC brands planning for store re-openings, we’re looking at how executives are reacting.
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In this week’s Marketing Briefing, marketing editor Kristina Monllos explores the impact of the current crisis on agencies. Like in any industry, the new reality is exposing weaknesses, and the “put clients first” mentality at agencies is hurting them more than ever.
In this research report, which shows findings from a survey conducted this April, it’s clear that coronavirus will permanently alter how brands and retailers use physical stores. The survey, which focused on 100 executives in fashion and beauty brands, asked respondents about their use of “offline” or physical channels.
Right now, direct-to-consumer startups have to hope for the best but prepare for the worst, and nowhere is that more evident than within their brick-and-mortar divisions. Retail reporter Anna Hensel speaks to a number of executives who said that they don’t anticipate being able to re-open their stores until the summer.
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