The Scoop: How conservative activists targeted Tractor Supply Company on DE&I

Plus: EU accuses Meta of breaking rules with ad-free option; Cup Noodles releases S’mores flavor.

How the Four Seasons turned a viral moment into a brand story

Being ready for when lightning strikes.

Can you spot the best headline?

Writing headlines is a game of both skill and chance.

The Scoop: The PR implications of Joe Biden’s terrible night

Plus: Most Gen Zers consider themselves video creators; how Nike lost the running market.

How I Got Here: DeadLizard’s Bill Skrief balances it all with a structured timetable

Bill Skrief of DeadLizard shares his approach to balancing creativity, family and business.

The Friday Reporter: Kim Borchers

AI for communicators: What’s new and what’s next

Many AI products are seeing delays -- and companies are disappointed in current capabilities.

Open Enrollment Best Practices for Better Engagement from PoliteMail

HR professionals often face overwhelming workloads and the challenge of chasing down employees with last-minute benefits selections.

The Scoop: YouTube takes over the streaming space

Plus: Toys ‘R’ Us makes a foray into AI; Waymo opens up automated taxis to the public in San Francisco.

General Mills CCO Jano Cabrera on adapting strategy to the business landscape

Cabrera shares lessons learned throughout his illustrious career in politics, brand and agency comms.

The changing role of comms: The view from Cannes

Insights from the Ragan + Muck Rack Communications Leaders Roundtable.