This year, 2020, won’t end when the calendar flips to Jan. 1. Its impact on the future of TV will continue into next year and the foreseeable future. Everyone had to adapt in ways they hadn’t needed to before. While the shift to streaming has been in plain view for years, in 2020 TV network groups had to speed up their own internal shifts, and connected TV platforms, streaming services and digital video platforms accelerated their own development cycles in response to the streaming viewership surge. But not everyone adapted well to 2020, which marked the first full year of the streaming wars — as well as its first casualty. Read more below. Other things to know about | | |
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| Business of TV | | | | Streaming became the centerpiece. The TV ad market became flexible. Production became remote. And Quibi became the first casualty of the streaming wars. | | |
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howdy! | Subscriptions | | | | In exchange for discounts and free subscription trials to credit card holders and bank customers, publishers are eyeing a new subset of partner-based subscribers. | | |
| Sponsored by Tipser | | | | As brands and publishers work to close the revenue gaps that 2020 created, content commerce differs from other well-known affiliate programs — it creates a checkout opportunity that's contextually aligned with the content itself. | | |
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howdy! | Publishing on Facebook | | | | The number of publishers using Instant Articles grew this year, with more than 5,700 publishers either starting to use or returning to the format. | | |
| Sponsored by EX.CO | | | | Most audiences have short attention spans; the majority of readers only make it through 50 percent of an article before bouncing off the page. As a result, it’s becoming critical to serve alternative content to readers. | | |
howdy! | Future of Work | | | | With the boundaries between work and home life blurred, and the increased pressure of digital presenteeism, some junior execs feel sick days are no longer an option. | | |
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| Sponsored by Xandr | | | | Advertisers across international markets, with varying sets of data privacy regulations, are marrying first- and third-party data sets to reach the right audiences. Increasingly, they’re turning to partners that can help them integrate data effectively and compliantly across content and media types. | | |
howdy! | Deep Dives | | | | In a turbulent year when e-commerce has been keeping many brands alive, getting to grips with Amazon has become an urgent task. | | |
howdy! | Future of Work | | | | The role of the CMO, during the coronavirus crisis, has evolved beyond brand building to include a more personal approach to the employer-employee relationship | | |
| Modern Newsroom | | | | Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify It’s a new era for Vox Media. The company is a year into its merger with New York Magazine, and in recent weeks has seen some of its leading journalists and founders leave for such legacy companies as The New York Times as well as upstart destination Substack. “I think it’s a […] |
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