Since restructuring its 62-person Labs team to resemble a commercial features desk that parallels the publisher's editorial desks, The Guardian has grown its branded content revenue by 66 percent.

Bleacher Report is investing more in original programming that's focused on its creative talent and on-air personalities.

For Digiday+ member: People are spending more time on their phones. Now, the NFL wants to make it easier for them to watch live games on those devices, too.

WeWork has grown beyond being just a real estate provider. Through its content-marketing shop Conductor, it's treading into the agency services realm.

 

How The Guardian overhauled its content studio to make it more efficient

Jessica Davies

The Guardian’s restructured 62-person Labs team parallels the publisher's editorial desks in terms of structure and project execution.

Bleacher Report debuts new NFL show as part of new talent-centric programming strategy

Sahil Patel

Bleacher Report is making more investments in original programming that’s focused on its creative talent and on-air personalities.

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How Outdoor Voices became the fitness apparel brand for every body

Sponsored Content Airtable

In the past five years, Outdoor Voices has grown into an 80-person team with six stores and $56.4 million in venture funding. Learn how the activewear brand cultivated a digital community and connected with its customers offline to grow like it did. Sponsored by Airtable.

Video Briefing: Why the NFL is making games available for free on mobile

Sahil Patel

People are spending more time on their phones. Now, the NFL wants to make it easier for them to watch live games on those devices, too.

Looking beyond real estate, WeWork wants to provide content marketing services to startups

Kerry Flynn

WeWork had first-hand knowledge that Conductor could impact companies. Its tech helped grow WeWork's traffic by 150 percent over a year.

How a Canon campaign used image recognition to shatter industry benchmarks

Sponsored Content GumGum

Canon used image recognition technology to boost its contextual ad targeting. The resulting campaign outperformed industry engagement benchmarks by 150 percent. Learn how they did it here. Sponsored by GumGum.

The definitive guide to social media ROI for publishers

Sponsored Content Dash Hudson

With publishers increasing both content creations and spend on social media, it more important now than ever for them to understand just how to measure ROI from these efforts. With this emphasis on social media, one question has never been more pressing -- how exactly does one measure social media ROI? Sponsored by Dash Hudson.

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Events Title
 
Winner Announcement:
September 5, 2018
Digiday Technology Awards
 
Regular deadline:
September 7, 2018
Digiday Awards
 
September 11 - 12, 2018
Digiday Brand Leaders Japan
Kyoto, Japan
 
 

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