'You still have to bust your ass': Confessions of a post-acquisition ad tech exec, Fearing brand safety turmoil, marketers are whitelisting influencers, UK pubs enlist bots to fight against filter bubbles ahead of the UK election,
My Email Subject

The New York Times has gotten serious about newsletters, increasing subs to 13 million -- double what it had three years ago.

In our latest Confession, an ad tech vet says life's still a grind even after a big exit.

Marketers are skittish about rogue influencers. Enter the influencer whitelist.

Publishers are enlisting Messenger bots to burst any filter-bubble tendencies in the run-up to the June election.

"It insulates Facebook against charges that it wants to build a monopolistic walled garden": Publishers respond to Facebook's move to make Instant Articles more compatible with Google AMP and Apple News.

 

How The New York Times now has 13 million subscribers to 50 email newsletters

Max Willens

The New York Times’ email lists are swelling. The Times announced in an internal memo on Tuesday that it has amassed 13 million email subscribers, more than twice the number it had three years ago. A lot of the growth comes from a huge uptick in the number of newsletters it publishes. In the summer of […]

'You still have to bust your ass': Confessions of a post-acquisition ad tech exec

Ross Benes

The source said getting purchased created tension among management, the paycheck trickled in slowly and people misunderstand how buyouts are structured.

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Publishers want to know: What's my inventory worth?

Sponsored Content OpenX

As the programmatic advertising landscape continues to evolve with new technology and players, the fundamental question for publishers and app developers relying on ad-based revenue remains unchanged — what is the value of my advertising inventory? What has changed is the information and tools that are available to answer this question. Sponsored by OpenX

Fearing brand safety turmoil, marketers are whitelisting influencers

Shareen Pathak

Brands are asking for pre-approved lists of influencers that they can work with, and in some cases, get unfettered, open access to their handles.

UK pubs enlist bots to fight against filter bubbles ahead of the UK election

Jessica Davies

The Times has launched a filter-bubble-busting Facebook Messenger bot designed to attract and inform new audiences with a balanced view of the political landscape in the run-up to the June election.

The imperative for mobile context

Sponsored Content Grapeshot

Mobile display advertisement spending in the United States is projected to reach almost $45 billion by 2020. To meet their consumers, publishers and platforms are becoming mobile-first even mobile-only. Get the imperative for mobile context guide. Sponsored by Grapeshot.

Conquer agency chaos with these three tips

Sponsored Content Workfront

It's time to improve your process and increase productivity. Join us for this webinar as we learn three tips to conquering agency chaos. Sponsored by Workfront.

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May 25, 2017
Marketing Manager
Digiday
New York, NY
 
May 25, 2017
Programmatic Yield Specialist
Atlantic Media, Inc.
New York, New York
 
May 23, 2017
Digital Marketing Reporter

New York, NY
 
 

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May 31 - June 2, 2017
Digiday Programmatic Marketing Summit
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New York City
 
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Hot Topic UK: Header Bidding
London, UK
 
 

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