#SquadGoals: Brand snark and slang on social media doesn't work, A cheatsheet for Facebook’s war on clickbait, Inside French publisher programmatic cooperative La Place’s growth ambitions,
Daily eNL

Sign of the Times department: The New York Times used to have an R&D unit focused on futuristic projects like a "magic mirror." Now, the renamed unit is slimmed down with a mandate on figuring out the here and now.  

Brands have used sass and snark to boost their social media visibility for years. But recent reports suggest this approach might hurt them.

In France, top publishers have joined together to form a programmatic marketplace, La Place. It's one of several efforts to check the power of the Google-Facebook duopoly.

In its ongoing crusade against click-bait, Facebook has decided to reduce the reach of individual posts with sensational headlines.

Facebook might not be so into click-bait, but it is into fashion and luxury. The challenge: There's nothing more mass than Facebook. Here's how it's trying to change the perceptions of luxury brands.

From sister site Tearsheet: Banks' security and privacy measures can only be as good as their level of customer convenience.

The regular deadline for the Digiday Signal Awards is this Friday, May 19. Submit your best advertising and marketing technology here.

 

How The New York Times' recast R&D unit got back to basics

Lucia Moses

Marc Lavallee leads a five-person team charged with keeping the Times on the cutting edge.

#SquadGoals: Brand snark and slang on social media doesn't work

Tanya Dua

Staying up to speed with the funky-fresh lingo of today's kids may get brands some street cred, but it doesn’t drive any bottom line.

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Podcast: Bonnier's Semande Agosa on the duopoly, ad blocking, fake news

Sponsored Content GumGum

We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum

A cheatsheet for Facebook's war on clickbait

Ross Benes

Facebook is cutting the reach of individual posts with sensational headlines as it faces scrutiny for metrics mistakes and promoting misleading content.

Inside French publisher programmatic cooperative La Place's growth ambitions

Jessica Davies

French publisher cooperative La Place has plans to stay ahead of digital market changes and attain the necessary scale and data to compete with the duopoly.

The imperative for mobile context

Sponsored Content Grapeshot

Mobile display advertisement spending in the United States is projected to reach almost $45 billion by 2020. To meet their consumers, publishers and platforms are becoming mobile-first even mobile-only. Get the imperative for mobile context guide. Sponsored by Grapeshot.

'Debunking the RFPs': How Viacom's data strategy upends assumptions

Sponsored Content Viacom

TV sales haven’t changed much since the Mad Men days. Age and gender demographics matched, as accurately as possible, to day parts. Same old, same old. Now, "we're willing to go there," said Gabe Bevilaqua, svp of product management at Viacom Vantage. After a years-long data push, Viacom has begun stitching together data sets long held to be digital’s domain and, in doing so, uncovering relationships advertisers didn't even know they had. Sponsored by Viacom.

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May 17, 2017
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New York
 
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Awards gala
Digiday Content Marketing Awards
May 9, 2017
 
May 15 - 17, 2017
Glossy Summit 2017
Miami, FL
 
Early deadline
Digiday Content Marketing Awards Europe
May 19, 2017
 
 

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