| Lucia Moses As the Times doubles down on subscription growth, it’s looking at how its brand extensions such as the Store and Times Journeys can play a part. |
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| Ilyse Liffreing Brands like Shake Shack, Dos Toros and Quip are turning to the drop of items to drive consumer loyalty. |
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| Sponsored Content Viant Television viewers today are more distracted than ever, with the average U.S. household containing 13 connected devices competing for viewers' attention. Marketers agree (86 percent of them, in fact) that it's harder to capture consumer attention through TV alone, so how do you break through the noise? Sponsored by Viant. |
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| Aditi Sangal “We saw the writing on the wall. We couldn't count on digital advertising to bail us out every year." |
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| Jessica Davies A question that vendors are being increasingly pressed for by publishers is: "where's my log-level data?" But what exactly is it, and why is it necessary? |
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| Sponsored Content The Media Trust Malware blockers ease workflows for ad and revenue operations teams but are still an imperfect band-aid solution to a persistent and deep-rooted problem. To cut through the chaff, here are 7 questions to ask when evaluating blocking providers. Sponsored by The Media Trust. |
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| Sponsored Content Dstillery At the moment, data management platforms (DMPs) are transitioning into their very own third wave. With mass acceptance and proliferation complete, the third wave for DMPs will be defined by data connoisseurship and specialization, and will usher in an unprecedented level of intelligence and sophistication around data. For advertisers, that means a new age of audience creation, exploration and activation. Sponsored by Dstillery. |
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