More than ever, it is important for financial professionals to understand how the next generation of retirees describe their long-term care planning needs, their motivations and purchase behavior. In this white paper, the MIT AgeLab, in collaboration with Massachusetts Mutual Life Insurance Company (MassMutual), explore the next generation of retirees’ perceptions, language, emotions, and interest in options to help fund their potential long term care needs, and ultimately how financial professionals can effectively connect with clients around their LTC planning. |