Hi there, Lucinda Southern, Adweek media editor here, and we’re still getting through the week!

With the race still not called (and we could be in this stasis for a while) Adweek editors took a look at what the next presidency will mean for the media, marketing and ad tech industries. 

Broadly, the media and tech platforms are bracing for more onslaught from President Trump over the coming months (years?) claiming vote-count chicanery and networks peddling fake news.  

For both Trump and Biden camps, tech regulation will be under the microscope, whether that’s platforms’ spread of misinformation or how tech companies handle user data. Consumer privacy law Prop 24—a version of California Consumer Privacy Act 2.0—freshly passed in the state, signaling the direction of travel. In ad tech, some are gearing up for a wave of M&A over the next two months in anticipation of a Biden Administration and hike to capital gains tax. 

Staying with California, the state passed Prop 22 which exempts companies like Uber and Lyft from providing certain benefits to drivers. Here are the potential ripple effects.

With that, it’s probably time to refresh your browser for the latest results. Remember, please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

Thank you and have a good week. Lucinda

No single person could sample millions of bottles of wine, after all.

In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros. 

Join Tim Ellis, EVP and Chief Marketing Officer of the NFL, Heidi Browning, Senior EVP and Chief Marketing Officer of the NHL, Kate Jhaveri, EVP and Chief Marketing Officer of the NBA, Shiz Suzuki, AVP, Sponsorships and Experiential Marketing at AT&T, Barbara McHugh, SVP of Marketing for MLB, Johanna Faries, Commissioner of Call of Duty Esports at Activision Blizzard, and many more for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. They'll share how they successfully navigated a year of upsets and transformation, what's in store for the coming year and insights in four themes: The Fan Experience, The Brand Experience, Sports for Social Good and The Future of Sports. 

Register now and join the movement. 

Content from Republican Hype House, The Republican Boys made fraud claims.

Actions were taken against content from President Donald Trump, Wisconsin Democratic Party chair Ben Wikler.

Demand for de-stressing apps has surged during a year of one crisis after another.