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How the Olympics' New Advertising Rules Will Impact Athletes and Brands in Rio Non-official sponsors can still be a part of the games By Christine Birkner The International Olympic Committee (IOC) shook up the rules for advertising for Rio 2016 when it announced changes that opened the door for more brands to benefit from their ties to the games, even if they ...
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Meet the Man Producing the Trump Show (aka the Republican National Convention) Phil Alongi's follow-up to 2012 By Chris Ariens With less than two weeks before Republicans gather in Cleveland to nominate their candidate for president, the team assembled to broadcast the four-day convention has quickly worked to transform Quicken Loans Arena, ...
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See the Nivea Campaign That John Hegarty Called the Stupidest Thing He's Ever Seen It was even entered at Cannes By Tim Nudd Ready for a sunscreen-shitting seagull?
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Parents Are Increasingly Using Mobile Devices for Back-to-School Shopping And they're buying tech products By Marty Swant This year's back-to-school shopping seems to have parents spending more on mobile—and more overall.
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How Hotels Are Luring Millennials in the Era of Airbnb Rethinking lodging for young, broke and enthusiastic travelers By Christine Birkner Since its founding in 2008, Airbnb has been cited as a huge disrupter in the hotel industry, heralded as the next big thing in travel as consumers embraced the sharing economy. As more young travelers ditched ...
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How a Sweet, Simple Instagram Photo Gave Rise to a Sweeping Global Travel Brand Murad and Nataly Osmann are turning #FollowMeTo into a world of content By Lauren Johnson Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was ...
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The Unspoken Tourism Taboo: Why Accounts Should Sometimes Go to Out-of-State Agencies Weighing familiarity against a fresh look By Kristina Monllos In late March, the Rhode Island Commerce Corporation rolled out its new marketing campaign from what seemed like a dream team at the time: award-winning global ad agency Havas and famed I Heart NY designer ...
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