One study suggests that 7.5 million small businesses in America could close their doors for good because of the pandemic. In the alcohol industry, that's the smaller craft breweries, wineries and distilleries—you know, the ones where you spend a Saturday afternoon because it's the only place you can have a pint named after a local urban legend while also hanging out with your toddler. Those small alcohol producers are struggling far more than large conglomerates like AB-InBev, Molson Coors and Diageo for many reasons:

• Big brands have far more space on grocery store shelves.
• Big brands have the resources to develop an ecommerce presence.
• Tap room sales, which are now non-existent represent a far larger chunk of revenue for smaller businesses.

For Adweek Pro Members: This digital feature looks at the state of the alcohol industry, dissecting who is looking to the future and who is just trying to survive, as well as the variety of factors impacting sales.

More Members-only content: Publishers Face Costly Digital Advertising Dilemma While Adapting to New Privacy Rules

With CCPA looming, publishers face decisions about how to alter their data practices. That means less third-party data, and more first-party data. But without scale, most publishers don't have enough first-party data to avoid taking a hit in advertising revenue.

Analysis: In this Adweek Pro article, we examine the paths publishers can take regarding their data choices.

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President Trump's Twitter feed has finally led to a confrontation with the social media platform. Twitter included fact checks on multiple misleading tweets from Trump about mail-in voting, which resulted in Trump incorrectly claiming that Twitter was infringing on his right to free speech. However, the opposite is true: The president's tweets threatening to shut down the platform actually represent a potential free speech issue as the government has no legal ability to shut down Twitter.

Analysis: Legal experts break down the nuances at play in the Twitter v. Trump feud.

Advertisers are finally racing toward the light at the end of the tunnel. Today, Mini celebrated the reopening of its factory in the U.K. with an optimistic ad about moving forward. Nescafe contributed its own message to welcome each and every new day as the situation improves. As the world reopens, expect a flood of similar ads celebrating our return to normal.

Watch it: The spot focuses on the role a morning cup of coffee plays in the ritual of waking up and welcoming the day, including greeting family and colleagues.

In my best Michael Buffer voice: "Standing 10,000 hours of content tall and weighing $14.99 per month, in corner No. 1, it's HBO Max." Yes, that's right we have a new streaming contender as WarnerMedia debuted HBO Max yesterday. It features content ranging from Sesame Street to Turner Classic Movies, as well as the entire Harry Potter library, which it snagged at the last minute. The crowded space still awaits the arrival of Peacock this summer. As Buffer has famously said a few times in his life: "Let's get ready to rumble."

Read more: HBO had to create a user experience that made it easier to sift through the treasure trove of content.

More Top News:

• Marriott Extends Employee Furloughs Into the Fall
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• Panera Bread Taps Former Kraft Heinz CMO as Chief Brand and Concept Officer
• Periscope Laid Off 50 Employees Last Week
• Energizer Holdings’ $70 Million Global Media Account Hops Along to UM

The Sunshine State's tourism corporation and agency Spark designed the interactive solar-powered map.

Join us for the next episode of Adweek Presents: The Way Forward, June 3 at 3 p.m. ET, featuring Hyundai chief marketing officer Angela Zepeda and JetBlue Airways chairman and Entrepreneurial Leadership author Joel Peterson in conversation with Adweek’s Lisa Granatstein. Adweek Pro members, register today and stream live. Not an Adweek Pro member? Learn how you can subscribe today for less than $1 a week for 6 weeks.

During yesterday's Adweek Diversity and Inclusion Summit, our live virtual event, the industry's top leaders discussed the lessons, advice and key steps they're taking to power more inclusive practices. Bozoma Saint John, CMO of Endeavor, stole the show with powerful words about the need to empower diverse talent to rise to leadership roles. "Will we keep having these nice conversations on D&I and expect something to change?" she asked. "I challenge us to be uncomfortable having the conversation. Don't sit by; when you're quiet, your silence is a weapon too. We can't have nice conversations anymore. I want everyone to be enraged like I am enraged. I am an angry black woman today—and I want you to be too."

The added whitespace in the bleachers is incredibly lucrative.

With new marketing strategies and operating procedures, hospitality businesses are welcoming back guests.

Self care is that much more important now.

A lighting technique pioneered for the film Gravity could be of use to small-scale video crews.

Creatives bring the virus to life as a reminder to keep it isolated.