Report: How advertisers are leveraging new streaming trends to build robust campaigns

In the past 18 months, the OTT ad market has seen substantial growth, even as total advertising across the U.S. declined. By the end of 2021, streaming could account for nearly 40% of all TV viewing, with half of all CTV viewing being from the coveted 18–49-year-old demographic.

With more advertisers turning to the power of streaming and CTV for their campaigns, it’s crucial to get the channel into the marketing conversation now and learn what market forces are propelling streaming for consumers and advertisers.

In this new guide from TransUnion, marketers will find a three-dimensional view of people, households and devices — data and insights to enable better-targeted advertising in the next evolution of identity.

Download this guide to learn:

The trends shaping emerging streaming channels like digital audio and in-game advertising
How to build robust advertising campaigns built for streaming
The prominent role identity is poised to play, especially with measurement and attribution