|
|
|
|
Data for Facebook, LinkedIn, Twitter, Snapchat and Pinterest By Christopher Heine Kantar Media just analyzed the $117.9 million spent on marketing in the U.S. last year by Facebook, Twitter, LinkedIn, Snapchat and Pinterest. Facebook by far outspent its competitors in 2016, running campaigns to the tune of $80.7 million, which represents a 260 percent year-over-year increase. While LinkedIn increased its marketing spend by more than five... Read more » |
|
Publishers can add closed captions or work with third-party captioning companies By David Cohen |
|
|
|
|
Promoted Content by 4INFO | Identity mapping of the connected consumer |
|
|
|
Visual search technology will benefit, as will global expansion By David Cohen |
|
|
|
Obsessee is locked in on the app generation By Sami Main |
|
|
|
Google and Apple remain at the top of BrandZ's list By Christopher Heine Kantar Millward Brown's annual BrandZ top 100 study is being released today and suggests that Amazon is the tech company that's gaining the most ground. The ecommerce giant cracked BrandZ's top 5 for most valuable brands worldwide for the first time, coming in at No. 4 and jumping ahead of Facebook (5th), AT&T (6th) and... Read more » |
|
Placed connects digital ads to foot traffic By Lauren Johnson Snapchat has bought advertising data player Placed as the app builds out an ad-tech stack to track offline conversions from digital ads. Placed is a location-focused company that uses opt-in mobile panels to track foot traffic to stores for brands. As of February 2016, the company was collecting anonymous data about consumers' whereabouts from 600... Read more » |
|
It's also getting more into AR, VR and AI By Marty Swant Even as data is becoming an increasingly hot commodity for targeting online ads, Apple is launching a way to prevent brands from getting too digitally close for comfort. An upcoming desktop version of Apple's Safari browser will automatically block ad tracking across the internet. The feature, announced today at the company's annual WWDC conference, will... Read more » |
|
Featured Jobs | News website New York City, New York | TravelHost Take control of your finances and your schedule | The Optical Society Washington, DC | Lebhar-Friedman Inc. New York City, New York (US) | A&A Publishing Corp. Boca Raton, Florida | |
|
|
|
Fueled by ad tech, social media and omnichannel marketing By Christopher Heine You may sell toys to parents, but you actually market to their children. That was Hasbro's modus operandi before late 2012, when the maker of Monopoly, Nerf, Play-Doh and many other toys and games got serious about data, eventually transforming its advertising and social media strategies. Indeed, company research showed Hasbro had not adequately been... Read more » |
|
Angela Solk and Craig Weingarten join the music platform By Christopher Heine Spotify announced two new executive roles today to cozy up to ad agencies and automotive brands. The digital music service has hired Angela Solk as its global head of agencies. Solk will be tasked with cultivating relationships with major holding companies, including WPP, Omnicom, Publicis, Dentsu Aegis and Interpublic. Solk (pictured below) brings more than... Read more » |
|
Social TV, gamers and Wonder Woman chatter By Christopher Heine It was another intriguing week in online marketing data points, with even more eyebrow-raising mobile numbers than usual. Check out the eight that we found particularly noteworthy: 1. Social TV in 2017 Want to know which TV shows are currently killing it on social? AMC program The Walking Dead--with 18 million engagements recently--definitely is, per... Read more » |
|