Kantar Media just analyzed the $117.9 million spent on marketing in the U.S. last year by Facebook, Twitter, LinkedIn, Snapchat and Pinterest. Facebook by far outspent its competitors in 2016, running campaigns to the tune of $80.7 million, which represents a 260 percent year-over-year increase. While LinkedIn increased its marketing spend by more than five...
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Digital & Tech Daily
June 07, 2017
Today's top news for digital marketers
Data for Facebook, LinkedIn, Twitter, Snapchat and Pinterest
By Christopher Heine
Kantar Media just analyzed the $117.9 million spent on marketing in the U.S. last year by Facebook, Twitter, LinkedIn, Snapchat and Pinterest. Facebook by far outspent its competitors in 2016, running campaigns to the tune of $80.7 million, which represents a 260 percent year-over-year increase. While LinkedIn increased its marketing spend by more than five...
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Publishers can add closed captions or work with third-party captioning companies
By David Cohen
Promoted Content by 4INFO
Identity mapping of the connected consumer
Visual search technology will benefit, as will global expansion
By David Cohen
Obsessee is locked in on the app generation
By Sami Main
Google and Apple remain at the top of BrandZ's list
By Christopher Heine
Kantar Millward Brown's annual BrandZ top 100 study is being released today and suggests that Amazon is the tech company that's gaining the most ground. The ecommerce giant cracked BrandZ's top 5 for most valuable brands worldwide for the first time, coming in at No. 4 and jumping ahead of Facebook (5th), AT&T (6th) and...
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Placed connects digital ads to foot traffic
By Lauren Johnson
Snapchat has bought advertising data player Placed as the app builds out an ad-tech stack to track offline conversions from digital ads. Placed is a location-focused company that uses opt-in mobile panels to track foot traffic to stores for brands. As of February 2016, the company was collecting anonymous data about consumers' whereabouts from 600...
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It's also getting more into AR, VR and AI
By Marty Swant
Even as data is becoming an increasingly hot commodity for targeting online ads, Apple is launching a way to prevent brands from getting too digitally close for comfort. An upcoming desktop version of Apple's Safari browser will automatically block ad tracking across the internet. The feature, announced today at the company's annual WWDC conference, will...
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Fueled by ad tech, social media and omnichannel marketing
By Christopher Heine
You may sell toys to parents, but you actually market to their children. That was Hasbro's modus operandi before late 2012, when the maker of Monopoly, Nerf, Play-Doh and many other toys and games got serious about data, eventually transforming its advertising and social media strategies. Indeed, company research showed Hasbro had not adequately been...
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Angela Solk and Craig Weingarten join the music platform
By Christopher Heine
Spotify announced two new executive roles today to cozy up to ad agencies and automotive brands. The digital music service has hired Angela Solk as its global head of agencies. Solk will be tasked with cultivating relationships with major holding companies, including WPP, Omnicom, Publicis, Dentsu Aegis and Interpublic. Solk (pictured below) brings more than...
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Social TV, gamers and Wonder Woman chatter
By Christopher Heine
It was another intriguing week in online marketing data points, with even more eyebrow-raising mobile numbers than usual. Check out the eight that we found particularly noteworthy: 1. Social TV in 2017 Want to know which TV shows are currently killing it on social? AMC program The Walking Dead--with 18 million engagements recently--definitely is, per...
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