How The Trade Desk went from media agency BFF to frenemy Seems the days of The Trade Desk being agencies' BFF have faded, as media agencies complain it has become less transparent, more expensive to use — and so big they have begun to fear it. Additional coverage: - A survey of agency professionals found that agencies actually don't anticipate significant growth in ad spend this year, even after most agencies increased services in 2022.
- As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to be early movers and find ways to stand out.
- Having consulted for companies including Disney, Warner Bros. and NBCUniversal, Shin knows the ins and outs of today's entertainment business.
- The rise of video game adaptations is certainly good news for major game developers. To learn how Ubisoft is taking advantage of the recent explosion of interest in video game adaptations, Digiday spoke to Jason Altman, who leads the company’s film and television division.
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| | | | | Seems the days of The Trade Desk being agencies’ BFF have faded, as media agencies complain it has become less transparent, more expensive to use — and so big they have begun to fear it. | | |
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howdy! | | | | | A survey of agency professionals found that agencies actually don’t anticipate significant growth in ad spend this year, even after most agencies increased services in 2022. | | |
| | | | | Publishers, we want to know how your editorial teams are learning about Gen Z and younger millennials’ values and what challenges you face when attracting and engaging these demographics. Take this survey and we’ll send you a $5 gift card. | | |
| Advertisement |  | | |
howdy! | | | | | Having consulted for companies including Disney, Warner Bros. and NBCUniversal, Shin knows the ins and out of the today’s entertainment business. | | |
| | | | | Breaking down and simplifying the way a CTV-specific tech stack works is helping advertisers understand how connected TV differs from other, programmatic channels. | | |
howdy! | | | | | As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to be early movers and find ways to stand out. | | |
| Advertisement |  | | |
| | | | | The metaverse is capturing attention from both marketers and consumers, and recent research shows consumers are ready to engage with brands in new virtual environments. | | |
howdy! | | | | | The rise of video game adaptations is certainly good news for major game developers. To learn how the Ubisoft is taking advantage of the recent explosion of interest in video game adaptations, Digiday spoke to Jason Altman, who has led the company’s film and television division since 2017. | | |
howdy! | | | | | Disney ad boss Rita Ferro said the company expects to reach its goal of automating 50% of its ad sales this year. | | |
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