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 | News for Today's Top Marketers |
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| Wahlburgers is much more than a celebrity gimmick By Jason Lynch Mark Wahlberg's career has taken some unexpected twists over the past three decades, but even the movie star acknowledges that his most recent turn is the most unusual yet. Read more » |
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| Capital One's star trio returns for the Final Four By David Gianatasio |
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| Brand exec Cynthia Erland lays out the strategy By Kristina Monllos |
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| Adweek Webinar Presented by NetBase | | Tuesday, March 15, 2016, 1 PM ET | 10 AM PT |
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| >From Apartments.com to Samsung By Kristina Monllos Earlier this week, Samsung debuted three ads featuring rapper Lil Wayne. The spots, which also feature Wesley Snipes, are only the second major advertising campaign that the entertainer has appeared in. Read more » |
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| How the multi-talented star has learned to balance his brand By Jason Lynch Mark Wahlberg took the advertising world by storm in 1992, thanks to his provocative, indelible Calvin Klein underwear campaign, which was shot by the late Herb Ritts. He's been surprising us ever since, ... Read more » |
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| A new level of loyalty By Alfred Maskeroni There is no shortage of immersive activations at South by Southwest this year, but none can boast an experience that literally stays with fans for the rest of their lives, like the Warner Bros. Suicide Squad ... Read more » |
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| Featured Jobs | | Colorado Public Radio Denver Metro, CO | | United Church Funds New York City, NY | | Various, Inc. Campbell, California (US) | | 360i with the Dentsu Aegis Network New York City, New York (US) | | Magnetic New York City, New York (US) | | |
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| Cossette launches Canadian campaign around issue By Tim Nudd In one of the most obvious yet still cool examples of cause marketing, Honey Nut Cheerios in Canada is pledging to help find a solution to unstable bee populations—by launching a whole integrated campaign ... Read more » |
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| Brand says the spot was rejected By Gabriel Beltrone In a scandal that may spark déjà vu among observers with a long memory, retailer Lane Bryant is accusing TV networks ABC and NBC of refusing to air a body-positive lingerie ad featuring plus-size ... Read more » |
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| Or will Princeton professor John H. Conway stump you? By Tim Nudd Real-time marketing around random holidays is usually a snoozefest. But Pizza Hut is going all in for Pi Day, honoring the famed irrational number by running an intriguing contest. Read more » |
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