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| Official accounts will be wiped clean for new administration By Sami Main Not all tweets go to heaven, it turns out. For social media posts attached to official government accounts, the White House has a plan. Read more » |
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| A new kind of product distro By Christopher Heine |
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| Brandshare Content From The Trade Desk | | |
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| They're hot and not Google Glass By Christopher Heine |
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| BrandShare Content From Kargo | | Draw in, don’t push away By Kargo |
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| Caution is advised By Christopher Heine When pop star Katy Perry joined the grass-roots #TwitterBlackout effort on the microblogging platform Wednesday, the movement truly began to gain traction. Regular folks and celebs like Perry—as well as ... Read more » |
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| But it still incorporates user-generated content By Marty Swant For years, GoPro has taken a user-centric approach to its advertising, packaging submitted content for TV spots that have run everywhere from YouTube to the Super Bowl. Read more » |
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| Latest campaign to promote its smartwatch By Lauren Johnson If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch ... Read more » |
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| Featured Jobs | | Progressive Business Media East Coast | | Wiley 07030, Hoboken | | ELECTRIM TECHNOLOGIES CORP Working from home | | SourceMedia New York City, New York (US) | | National Media Company with Several Speciality Titles New York | | |
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| Mixed emotions in Europe By Marty Swant LISBON—The morning after the U.S. presidential election, the mood of Europe's largest tech conference was rather somber, mirroring how many Americans themselves felt about Donald Trump becoming the next ... Read more » |
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| Will help brands manage and buy digital video By Lauren Johnson In a deal to bolster its video offerings for advertisers, Adobe has acquired demand-side platform TubeMogul for $540 million. Read more » |
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| It's the biggest buildout yet By Marty Swant |
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