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The Event Industry's Must-Read Newsletter
Northeast |  August 24, 2021
 

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THIS WEEK IN EVENTS
 
How This Brand Created a Whimsical, Surreal World Inspired By Its New Product
 
To celebrate its new Dewtopia night treatment, skincare brand Ole Henriksen built a futuristic world of costumed characters, immersive projection mapping, UV-reactive details and even an on-site boat ride.
 
 
 
 
 
 
 
INDUSTRY NEWS

NATIONAL: Technology-enabled services company Intrado Corporation recently announced a new partnership with cloud-based interpretation service Interprefy. The partnership will allow for the live delivery of multilingual audio content using Intrado’s webcasting platform, Studio. There are 26 different languages clients can use in real time to overlay audio content in
video presentations.

ANAHEIM, CALIF: Radisson Blu Anaheim made its debut last week as the first Radisson Blu hotel on the West Coast. The new 326-room hotel offers three food and beverage experiences, two outdoor heated pools and the upcoming 200-seat FireLake Grill House & Cocktail Bar, opening on Aug. 30. The property is located close to Disneyland, the Honda Center and
Angel Stadium.

LAS VEGAS: WWE will return to Allegiant Stadium in 2022 for Money in the Bank, one of the brand’s annual tentpole events that's taking place over the July 4 weekend. The decision to host the event at the NFL stadium comes after the success of SummerSlam, which was held at the 65,000-seat Allegiant Stadium this summer. Presale information is now available, with more information to be released soon. 

NEW YORK: The Smyth Tribeca recently opened its doors as a newly independent hotel. The 100-room property includes 16 new spacious suites, including a 1,200-square-foot penthouse with a full kitchen, living and dining rooms, and an 800-square-foot terrace. Another unique space is the Wi-Fi-equipped lobby, which is modeled after a living room with various areas for small meetings and gatherings..

ORLANDO/CENTRAL FLORIDA: The Orange County Convention Center is the first convention center to achieve GBAC STAR Facility Reaccreditation, after a year of hosting more than 100 in-person events. The annual process builds on the initial accreditation to ensure that facilities continue to evolve, improve and advance their outbreak prevention, response and recovery measures. More than 1,000 facilities have achieved the initial accreditation, and many are beginning the process of reaccreditation.

What's happening on the event scene in your city? Email us and share the news!

 
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