Few sports advertising campaigns have been as influential as Nike's "Play" by Wieden + Kennedy. Launched in the summer of 2001, it took what had been primarily a performance sports brand and gave it a fun, inclusive attitude, inspiring ordinary athletes and encouraging them to define what their game is. The campaign's inventive storytelling was...
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AdFreak Daily Roundup
February 09, 2017
Today's highs and lows of creativity
KBS's Patrick Scissons picks his three favorite ads
By Tim Nudd
Few sports advertising campaigns have been as influential as Nike's "Play" by Wieden + Kennedy. Launched in the summer of 2001, it took what had been primarily a performance sports brand and gave it a fun, inclusive attitude, inspiring ordinary athletes and encouraging them to define what their game is. The campaign's inventive storytelling was...
Read more »
Charles Dance, Miranda Richardson, Jason Isaacs and David Gyasi star in a magnificent climate change spot
By Angela Natividad
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Hippie art show gets a tech sponsor
By Gabriel Beltrone
Hit the bricks, subway tile!
By David Gianatasio
Crowdsourcing project leads to HOTTEA
By Angela Natividad
Minneapolis-based installation artist HOTTEA has been chosen as Perrier's first-ever Artist of the Year, and will be designing the brand's next line of limited-edition packaging. Perrier is known for creative packaging inspired or driven by artists and celebrities, including Dita Von Teese and Andy Warhol, but this is the first time it's used crowdsourcing to...
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Say hello to 'coded couture'
By Angela Natividad
The little black dress has an illustrious history--one more political and meaningful than many people realize. Today it's seen as a cultural staple: A woman can always do with one good one, unless you're Victoria Beckham, in which case you may have a paralyzing array. Gerlain even has a perfume named after the little black...
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To profess your greasy affection
By Tim Nudd
Anyone who's had a Valentine's Day dinner by candlelight at White Castle can upgrade this year to KFC, whose own ridiculous Valentine's Day promotion lets you send a ChickenGram to a loved one--a heart-shaped box of bird, with original-recipe poetry stamped on the lid. The ChickenGrams, dreamed up, likely in a feverish sweat, by agency...
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Barbie Ferreira, Princess Nokia and Hari Nef star in the branded content series
By Angela Natividad
Maybelline New York has partnered with M2M, IMG's premium fashion network, to kick off "New York Minute," a branded content series set to launch alongside New York Fashion Week (which starts today!). M2M hosts original programming, films and documentaries about fashion and the people in it. In essence, it serves as a platform for IMG's...
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Milka's 'first taste' won't disturb you
By Angela Natividad
To trigger nostalgia over the first time customers tasted one of its milk chocolate squares, European brand Milka has launched "First Tastes," a digital campaign that explores other, less tender first bites. Among them is the first time a woman eats octopus, a boy eats pickles, a baby tries a lemon, or--funnier still--a grandmother is...
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Uses both crowd detection and facial recognition software
By David Gianatasio
Is this Mazda billboard turning heads? You can count on it. Installed on Monday in the retail concourse of Toronto's Royal Bank Plaza, the digital sign, timed to the Canadian International Auto Show, plays a 15-second video that shows the sleek new MX-5 RF from various angles. Custom software allows the ad to detect each...
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